![]() This type of branding helps build trust among customers. ![]() Here are some common benefits of using this type of branding: Builds trust in an organisation's products Related: How much does a digital marketer make? (Salary plus skills) Benefits of employee branding This type of branding engages customers by highlighting employee skills. One of the most important parts of external branding is motivating customers to buy products by providing genuine customer service. Related: What is a marketing campaign? (With definition and examples) External brandingĮxternal branding is about promoting a company's values, culture and products outside the organisation through advertising and marketing in the form of brochures, leaflets or booklets distributed among customers, shareholders or other businesses. This can help generate positive feelings about the work environment and generate a supportive work culture. For example, managers may create a blog where employees can share their positive daily experiences and highlight team successes. It is a kind of employee recognition programme where all branding occurs during working hours in the presence of other employees. This is a programme that managers and executives can administer within the company to showcase employees, their talents and skills through an internal website, blogs, newsletters and emails. Here are two main types of team branding: Internal branding Related: What is a brand? (Guide, types and branding importance) Types of employee branding This type of branding can give a voice to employees and provide them with the tools to build their personal brand and create a career path for themselves. It's a process that can help shape the perceptions about an organisation's values, history and future. Employee branding is the concept of promoting a company's culture, employees and products through marketing techniques and advertising.
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